Victoria Shelton
A creative exploration of visual storytelling through graphic design, bold typography, and innovative branding, bringing fresh ideas to life through intentional design and creativity.
An Atlanta-based creative passionate about graphic design, branding, and visual storytelling. With a background in advertising and design, I transform ideas into visuals that connect, inspire and stand out.
I'm an alumna of the University of Georgia, where I earned a B.A. Iin Advertising & a minor in Design and Media. I began my journey as a graphic design student, but shifted my focus to the wide-spread of advertising to expand my creative range and avoid being boxed into a single lane. That decision opened my eyes to the limitless possibilities of storytelling through digital & traditional design. While I may be one of many entering this field, my goal is to be the light that stand out.
Education
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University of Georgia | Grady College – BA, Advertising, Minor Focus: Design and Media
Experience
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Apr 2026 – Dec 2026: The ArenaAt Southlake– Social Media & Graphic Design Lead | Role: managed a six-platform strategy that grew audience engagement by 80%. Created branded graphics and marketing content that boosted event awareness and online engagement by 60%, and built cohesive cross-platform branding that lifted brand recognition and follower growth by 70%. Maintained a comprehensive content calendar and closely tracked analytics to guide decisions.
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Feb 2025 – May 2026: VueAtlanta Luxury Publishing – Digital Design Intern Role: Produced engaging magazine features and print content, along with 50+ tailored graphics, layouts, and promotional materials for individual clients. Collaborated with the design team on brainstorming and design techniques, and maintained WordPress websites using HTML and content uploads to deliver polished work across print and digital platforms.
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Jun 2025 – Jul 2025: City of Atlanta Dept. of Transportation – Communications Intern Role: Translated complex safety information into lively, modern graphics for Safe Routes to School, increasing family outreach by 70%. Streamlined the design workflow with Adobe Creative Suite and Canva, improving efficiency by 50%, and managed a multi-channel social media calendar in Asana that lifted engagement by 20%.
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Jun 2024 – Nov 2024: Noonday Baptist Association – Graphic Design Intern Role: Translated complex safety information into lively, modern graphics for Safe Routes to School, increasing family outreach by 70%. Streamlined the design workflow with Adobe Creative Suite and Canva, improving efficiency by 50%, and managed a multi-channel social media calendar in Asana that lifted engagement by 20%.
